Privacy & Cookie Policy

Information on personal data processing under GDPR

01 Data Controller

The Data Controller for personal data processing is:

LIVE ALL S.R.L.

Registered office: Via Marco Fabio Quintiliano 31/A - 20138 Milan

VAT Number: 11290640967

Contacts: liveall.com – Dialogue Section

02 Types of Data Collected

Data provided voluntarily by the user

  • Name and surname
  • Email address
  • Phone number (for WhatsApp contacts)
  • Professional information related to activity and projects
  • Business data for collaboration requests

Automatically collected data

  • IP address
  • Browser type and device used
  • Operating system
  • Pages visited and duration of stay
  • Site of origin (referrer)
  • Date and time of access

03 Purposes and Legal Basis

Personal data is processed for the following purposes:

PurposeLegal Basis
Handling contact requests and quotesPre-contractual measures
Sending informational communications about servicesUser consent
WhatsApp contactsUser consent
Statistical analysis and website improvementLegitimate interest
Marketing and advertising profilingUser consent

04 Processing Methods

Personal data processing occurs through:

  • Electronic tools and computerized procedures
  • Methods suitable to ensure security and confidentiality
  • Access permitted exclusively to authorized personnel
  • Adequate technical and organizational measures (e.g., encryption, backup, firewall)

05 Data Recipients

Personal data may be disclosed to:

Data processors

  • Brevo SAS - Email marketing and newsletter management services
  • Google LLC - Analytics and advertising services
  • Meta Platforms, Inc. - Advertising and remarketing services
  • GoDaddy Operating Company, LLC - Hosting services

Data will not be disclosed or sold to third parties for direct marketing purposes without the user's consent.

06 Extra-EU Data Transfer

Some service providers are based in countries outside the EU (mainly the United States). Data transfer to such countries occurs in compliance with GDPR safeguards, including:

  • Standard Contractual Clauses approved by the European Commission
  • EU-US Data Privacy Framework certification (where applicable)
  • Other appropriate safeguards pursuant to Articles 46-49 GDPR

07 Data Retention Period

Data CategoryRetention Period
Data for commercial requests24 months from request
Newsletter dataUntil unsubscription + 24 months
Navigation data13 months (Google Analytics)
Profiling cookiesMaximum 12 months

08 Data Subject Rights

In relation to personal data processing, the data subject has the right to:

  • Access Obtain confirmation of data existence and access to its content
  • Rectification Update or correct inaccurate data
  • Erasure Obtain deletion of data in cases provided by GDPR
  • Restriction Obtain restriction of processing in certain cases
  • Portability Receive your data in structured and readable format
  • Objection Object to processing for legitimate reasons
  • Consent Withdrawal Withdraw consent at any time

To exercise your rights, the data subject can send a request to:

The data subject also has the right to file a complaint with the Data Protection Authority (www.garanteprivacy.it).

09 Cookie Policy

Information on Cookies

Cookies are small text files that visited websites send to the user's browser, where they are stored to be transmitted back to the same websites on subsequent visits.

Technical Cookies

Necessary for correct site functioning, do not require consent:

  • Session cookies for browsing
  • Functionality cookies to store preferences
  • Security cookies to prevent fraud

Analytics Cookies

Used to collect statistical information:

  • Google Analytics 4 (_ga, _gid): web traffic analysis
  • Retention: up to 13 months
  • Data collected in aggregated and anonymous form

Google Consent Mode V2

This site implements Google Consent Mode V2, a framework that allows managing consent in compliance with GDPR. The system manages 4 consent signals:

  • ad_storage: advertising-related cookies
  • analytics_storage: statistics cookies (Google Analytics)
  • ad_user_data: use of user data for advertising
  • ad_personalization: personalization of ads

By default, all these signals are set to "denied" for users in the European Economic Area. Only after explicit user consent are cookies activated.

Marketing Cookies

Used for advertising and remarketing activities:

  • Meta Pixel (_fbp, _fbc): conversion tracking
  • Retention: up to 90 days
  • Purpose: personalized advertising

Cookie Management

Users can manage cookie preferences through:

  • Their browser settings
  • The consent panel shown on first access, with two options:
    • "Accept all": activates analytics and marketing cookies
    • "Essential only": keeps only essential technical cookies active
  • Opt-out links provided by individual services

Useful links:

10 Changes to This Notice

The Data Controller reserves the right to make changes to this notice at any time. In case of substantial changes, appropriate notification will be provided to users through the website.

We recommend regularly consulting this page to stay informed about any changes.

Last updated: January 2026